My experience as a Content Manager
FloraQueen is an international flower and gift e-commerce. My main tasks as a Content Manager consisted of writing online content for all web formats. Always including the latest SEO positioning and content marketing techniques. My duties also included daily web content management in CMS and copywriting for email marketing campaigns. All web texts were published after the pertinent spelling, style and web usability check.
As a content manager, I was also responsible for the e-commerce products’ management, as well as writing product sheets. Along with the creation and organization of new catalogs and the launch of seasonal promotional campaigns.
FloraQueen’s blog was a key piece in the content marketing strategy and crucial for the web’s SEO positioning. Blog management was also part of my responsibilities as a content manager. I was in charge of planning the content calendar, writing blog posts and curating the best images. Also distributing each article on the e-commerce’s social media to get the maximum spread.