E-commerce SEO optimization

The main objective of e-commerce SEO techniques is to provide greater visibility to products in the search results ranking and, thus, to increase the number of sales. At lentia.cat website, a contact lens e-commerce, my job was to optimize each product to make it SEO-friendly.

First, I performed a benchmark of Lentia’s competitors, as well as an audit to find those keywords with a bigger search volume. Once I selected the main keywords, I mapped them into the contact lens product sheets. I wrote each sheet tailoring it to a specific keyword and I used SEO writing techniques to make each piece of content appealing and readable (short, bold sentences, structured paragraphs, etc.).