Online marketing campaigns
Digital content strategies are interrelated with online marketing actions. Many of them complement each other so that a product, brand, or service can reach its target in a more direct and efficient way.
One of the most used digital marketing strategies is paid advertising, generally pay per click. I have experience managing PPC campaigns in Google Adwords, both for search and display. Moreover, I have also managed paid social actions on Facebook, Twitter, Instagram and Youtube.
On the other hand, during my working career, I have launched several email marketing campaigns in a comprehensive way. From lead generation and newsletter design to database segmentation using tools like Mailchimp, Webpower, or iApps, among others.